About LatinBiz
LatinBiz Incubator comes from its founder's direct experience: 25 years combining business management and marketing, and three of her own ventures built across two different countries.
The founder
Managing Director, LatinBiz Incubator
25 years of specialized experience in sales and marketing management across consumer goods, pharmaceutical health, and gastronomic, marketing, and transportation entrepreneurship — a deep working knowledge of business development across multiple industries.
An MBA in Marketing Management, complemented by university teaching experience and direct work with the Latino community in the U.S. through PIQE, where she teaches classes for Latino parents whose children are in the school district.
Her personal story starts in Venezuela, where she built Insight Marketing over 4 years — the first time she had to rebuild a business from zero, in a completely different context. That experience of starting over, in another country, is why LatinBiz exists: she knows what it feels like.
A proven track record
The anchor story for the California pilot: a business built in the very community where LatinBiz operates today. Exactly the kind of business a Latino entrepreneur just starting out identifies with most.
A formalized, regulated business built from scratch. It shows the path from an informal business to an institutional one — the same path many Basic and Premium program businesses are on.
The first venture, and the one that taught what starting from zero really means. It isn't a success case being replicated in the U.S. — it's the personal reason LatinBiz exists.
Mission
4.7 million Latino-owned businesses contribute $800 billion annually to the U.S. economy — and they're still underrepresented in traditional incubation programs. LatinBiz exists to change that from the inside: mentorship in the right language, technology built for this segment, and real access to capital.
Against the competition
| Organization | What they have | Where LatinBiz is different |
|---|---|---|
| SCORE | 10,000+ volunteer mentors, national reach | Mentorship with Latino cultural specialization, not generic |
| Small Business Development Centers | 1,000+ physical locations | Native bilingual service, not limited Spanish-language support |
| University incubators | 2,500+ active programs | 100% Latino focus, versus just 12% representation in those programs |
The pilot starts in Riverside and the Inland Empire. Apply today.
